Capabilities / Acquisition

E-commerce Marketing

Grow orders, margin and repeat customers — together.

The discipline

E-commerce marketing combines shopping ads, catalog campaigns, product feed optimisation, conversion optimisation and retention marketing to grow online store revenue profitably.

The business challenge

What’s holding growth back?

  • Rising acquisition costs eroding contribution margin.
  • Poor product feeds limiting Shopping and Performance Max reach.
  • Low repeat purchase rates.

Our approach

Grow orders, margin and repeat customers — together.

We manage acquisition and retention as one system — feed quality, margin-aware bidding, on-site experience and lifecycle messaging — so growth is profitable, not just bigger.

What we deliver

From strategy to execution.

  • Shopify marketing
  • Google Shopping
  • Google Merchant Center management
  • Product feed optimisation
  • Performance Max
  • Meta catalog campaigns
  • Shopping experience optimisation
  • Cart abandonment flows
  • Customer retention programmes
  • Repeat purchase strategies
  • Marketplace marketing

Our methodology

Built with intent. Improved with evidence.

01

Feed

Clean, enrich and segment product data.

02

Acquire

Margin-aware Shopping and catalog campaigns.

03

Convert

Optimise product pages and checkout.

04

Retain

Lifecycle email, WhatsApp and loyalty.

Tools & platforms

ShopifyGoogle Merchant CenterGoogle AdsMeta Commerce ManagerKlaviyoGA4

Business value

A clearer path to better outcomes.

  • Profitable scale
  • Higher lifetime value
  • Healthier product data across channels

Industry applications

Context makes the difference.

E-commerce & D2C

Profitable acquisition and retention for direct-to-consumer brands.

Retail & Lifestyle

Omnichannel demand for retail, fashion, beauty and lifestyle brands.

A little more clarity

Frequently asked questions

Let’s talk about your business

Build your e-commerce marketing plan.

Services required

Connected capabilities

Stronger together.

01 / Acquisition

Performance Marketing

Full-funnel paid media engineered around CAC, ROAS and pipeline quality.

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02 / Experience

Conversion Rate Optimisation

Research-led experiments that turn more visitors into customers.

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03 / Technology

Marketing Automation

Workflows across WhatsApp, email and SMS that nurture leads at scale.

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Your next chapter

Ready to turn your growth ambitions into reality?

Let’s build a smarter digital growth strategy for your business.

Schedule your strategy call